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How to create an NFT roadmap + examples for inspiration

Your NFT roadmap is a pitch to potential investors to convince them to buy into your NFT project. Learning how to create an NFT roadmap is essential because you can create the best NFT project have a solid, feasible plan, but you must present your NFT to potential investors and convince them to partake in your project.

My blog is all about helping NFT creators make successful projects, and although some big projects had no proper NFT roadmap, the landscape has changed. These days, people are wary of rug pulls and NFT scams and most people wouldn’t invest in a project without knowing where it’s headed.

Before dropping your NFT collection, it’s vital to make a roadmap to tell investors everything they need to know about the project. This article will guide you on how to make an NFT roadmap.

But first, I’ll introduce NFT roadmaps so that there’s no confusion.

What is an NFT roadmap?

An NFT roadmap is a long-term, strategic plan or vision for an NFT project. The roadmap of an NFT tells investors the direction in which an NFT will go in the future and what value the NFT project will provide.

NFT roadmaps most times include timelines for the NFT project drop, short and long-term goals, airdropping to new investors, etc. Overall, an NFT roadmap is one of the most significant factors that prove whether or not the NFT would be a wise investment.

Generally, NFT roadmaps provide details of the objectives of the project and its features. An investor looking to purchase from an NFT project will study the roadmap before making a decision. Hence, your NFT roadmap must be clear and convincing.

Investors want to know if your project is a rug pull or NFT scam if the NFT exists for the sole aim of the creators making money, or if the project will actually benefit the investor as a utility NFT in the long run. You can update your NFT roadmap or even create new roadmaps for your project.

Not all NFT projects need a roadmap. In fact, several successful NFT projects have no solid roadmap. However, having one is necessary for establishing a use case for the investors and creators, and setting expectations when you release the NFT project.

Investors understand that individual creators or small teams may not be able to fulfill all the project’s goals immediately, so the roadmap promises them what to expect from the NFT and when to expect it. You need a clear roadmap to create a sense of transparency and explain the vision and purpose of your project.

Important elements of your NFT roadmap

If you’re learning how to create an NFT roadmap, you should be aware of the most vital elements that potential buyers want to see. Some of these elements include:

  • Mint date: The most important element of your NFT roadmap is the mint date, which is when you plan to mint the NFTs.
  • NFT drop dates: Include all your NFT drop dates in the roadmap. Also add the secondary drop date for when new NFTs will be added.
  • Marketing efforts: Indicate the marketing channels and efforts that will be used for promoting the NFT project.
  • Community support and outreach: State your plans regarding community outreach and support.
  • Web3 launch date: If your NFT project will extend into the metaverse or Web3, it is essential to include in your NFT roadmap the dates for such launches.
  • Licensing and merchandising: Successful NFT projects will naturally seek to merchandise or licensing opportunities to protect their intellectual property. Include this in your NFT roadmap.

How to create an NFT roadmap?

I have studied tons of NFT roadmaps and found similarities in the most successful projects. To create an NFT roadmap for your project, here’s what to keep in mind.

1. The NFT roadmap must be clear

The primary purpose of making an NFT roadmap is to tell investors what to expect from your NFT project in the long term. You must present this information above all in clear terms..

Clarity in this sense applies to the text as well as the overall design of the NFT roadmap. Write one sentence per paragraph for readability. Drop complex design elements, unless your NFT project is all about abstract art or similar.

After creating the NFT roadmap, it’s advisable to show it to someone who’s not into NFTs and see if they understand the document. If they have a hard time doing that, it means your NFT roadmap isn’t clear enough.

The next point on this list follows this principle because investors wouldn’t participate in an NFT project for which they don’t understand where it’s headed.

2. Easy to comprehend

A crucial factor that makes a good NFT roadmap is the ability to present complex explanations as simple information. Ideally, anyone should be able to understand the information laid out in your NFT roadmap, even if they are not into NFTs.

While doing that, you must also include every detail necessary for investors to participate in your NFT project. Refer to the previous section where I listed the important elements of an ideal NFT roadmap. Investors wouldn’t spend money on a project for which they have only partial information.

As much as possible, leave out confusing industry jargon, but the roadmap must still sound professional to your market. This leads to the next point, which is to understand and appeal to your target market.

3. Understand and appeal to your target market

NFT projects are different and appeal to different markets. Remember that your roadmap essentially pitches your project to potential investors. You must

The most popular type of NFT is NFT art. If your project targets collectors of art, it’s a clever idea to incorporate the collection’s design into your NFT roadmap. Art collectors would most likely be swayed by beautiful, eye-catching visuals than other elements of the roadmap.

Similarly, an NFT project that is more business-inclined and promises to make the investors money should be more formal than the roadmap for an NFT art collection.

Looking to drop an NFT project that supports women’s empowerment, then create an NFT roadmap with a copy and visuals that appeal to women. Nailing this aspect of your roadmap gives your project a better chance than randomly making a roadmap, no matter the copy used.

4. Good NFT roadmap design

Humans notice visuals before they do text. Since you are making an NFT roadmap for humans to read, you can’t ignore its design. If you’re not great at designing, you should definitely find a graphics designer for this or outsource to Fiverr.

Also, it’s good practice to maintain the design of your NFTs in the NFT roadmap. The next section shows you NFT roadmap examples of some of the most successful NFT projects. Take a look and notice how they are homogenous with the NFTs.

The design of your NFT roadmap is not all about visuals and graphics. The text copy should also be easy to skim through. Bolden important sentences, present information in a timeline, place the most important details at the top and leave unnecessary details out of your NFT roadmap.

5. Get straight to the point

I started this article by relating NFT roadmaps to investor pitches, and like pitches, your NFT roadmap should be concise and straight to the point.

You must understand that your NFT project is probably just one of the many that investors are considering at a given time. So, your roadmap should grab their attention as soon as possible to avoid them closing it and looking at another.

Utilize text and design elements to draw attention to important parts of your NFT roadmap. Use short sentences to present vital points in the document, and most importantly, keep it brief.

Ideally, you want your NFT roadmap to be around the 800-word mark.

NFT roadmaps examples for inspiration in making yours

You are not set to create your NFT roadmap, so it’s always a good idea to check out the roadmaps of other successful NFT projects. . I have not organized this list in any particular order. Go through these roadmap examples and notice patterns and elements common to them.

1. Bored Ape Yacht Club NFTs roadmap example

how to create an NFT roadmap with examples
BAYC NFT roadmap

At a glance at the Bored Ape Yacht Club (BAYC) NFT roadmap, it looks like a scene from a game or video game roadmap. Bored Ape Yacht club is primarily an NFT art collection, and it appeals to art lovers.

There’s no much text in the roadmap, only visuals and labels. This is because the creators knew that potential investors wouldn’t be keen on so much text. From the roadmap, it’s clear the direction the project would go beyond the first year.

READ ALSO: Top 10 most expensive Bored Ape Yacht Club NFTs ever sold

2. Cool Cats NFTs roadmap example

Cool Cats NFT roadmap

Cool Cats NFT has a different type of roadmap from BAYC. Where the BAYC roadmap was more graphical and contains lots of symbols, the roadmap example of Cool Cats NFTs is a text-based timeline.

The Cool Cats NFT roadmap segments information to different periods in a calendar quarter. Looking at the roadmap, you can quickly understand the quarterly plans over the next 48 months. This is an excellent example to follow if you’re looking to make a timeline-based NFT roadmap.

3. Fishy Fam NFT

Fishy Fam NFT roadmap

Fishy Fam NFT consists of aquatic avatars and aims to clean up the ocean The roadmap NFT for Fishy Fam is designed to show these visual elements.

The roadmap is in form of a map guide, and at a glance, it’s easy to navigate the sections containing relevant information. This map-oriented type of NFT roadmap is a great alternative to the timeline-based format to try out for your NFT project.


Hopefully, I’ve explained how to create an NFT roadmap in this article. Before dropping your NFT, spend some time to create a roadmap of the project to help potential investors understand the purpose of the project and the goals you have set the NFT project to achieve in the short and long term.

Review the sections that show you the vital elements to include in a roadmap and study roadmaps of successful projects similar to yours. If something is unclear, feel free to leave a comment below.

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